Case study

ValueTronics International

Magento to Shopify for a 30,000-item catalog, with ERP integration

Distributor of new and used electronic test equipment

3+years working together since 2023
6projects
12platforms & systems
4partners coordinated

ValueTronics sells a very large catalog of new and used test equipment. PeakBeyond™ assessed its heavily customized Magento site, owned the Shopify–Axiom ERP integration in its move to Shopify, and has acted as its e-commerce manager since January 2025.

How PeakBeyond™ connects ValueTronics International

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting ValueTronics International

Magento 2
Axiom HQ
Google Merchant Center
TradeCentric (Coupa punchout)
Pipedrive
Zapier
SendGrid

Platforms

Systems

Services

Platform assessment, Replatforming, ERP integration, Data migration, E-commerce management, CRM automation, Technology advisory

Worked alongside

The work

2023 – 2024
Move to Shopify with Axiom ERP integration
The challenge
More than 30,000 items had to move without losing loyalty balances or product documentation, while quotes, orders, customers, pricing and inventory stayed in sync with the Axiom ERP.
What we did
PeakBeyond™ owned the Shopify–Axiom integration alongside the Shopify build partner and Axiom's developers: weekly stand-ups, data mapping with Axiom item IDs as the shared key, API syncs for contacts, draft orders and quotes on a dedicated AWS server, and a secured ERP endpoint. We set up Cloudflare, Avalara, Klaviyo and loyalty, migrated attributes, categories, loyalty balances and product manuals and datasheets, and ran redirect, SEO and performance checks before launch.
The result
The Shopify store went live on December 16, 2024.
January – June 2025
Post-launch stabilization and SEO recovery
The challenge
After launch, thousands of legacy URLs and PDF files risked 404s, indexed pages dropped, tracking was duplicated, and integration errors needed visibility.
What we did
PeakBeyond™ moved Cloudflare to ValueTronics' own account, redirected the legacy PDFs to a dedicated page, set up authenticated outbound email, added logging and error alerts to the Shopify–Axiom sync, upsized the integration server, cleaned up duplicate tags and analytics accounts, and worked with the agencies on indexing and performance fixes.
January 2025 – present
E-commerce management and technology advisory
The challenge
With little in-house technical staff, ValueTronics needed someone to coordinate its development, SEO and PPC agencies, system access and priorities — and guidance on punchout, CRM, tools and site performance.
What we did
PeakBeyond™ acts as ValueTronics' e-commerce manager: auditing access with two-factor authentication, prioritizing work across the agencies, reviewing SEO and PPC performance, and supporting punchout and CRM onboarding. When bot traffic spiked, we recommended country blocking and managed challenges, and we worked on front-end blocking time and lazy loading.
The result
Blocking time improved significantly on the homepage and product pages in July 2026.
August 2025 – June 2026
B2B storefront features for quoting and compliance
The challenge
Test and measurement equipment is often quoted rather than bought outright, and the store needed B2B-friendly flows and privacy compliance.
What we did
PeakBeyond™ specified and approved a one-time-password login, a quote drawer that passes salesperson data to Klaviyo, out-of-stock and consignment pricing logic, a minimum order value, a privacy opt-out flow and cookie consent, an offline shipping method for heavy orders and loyalty sign-up changes.
June – September 2026
Sales pipeline automation
The challenge
Sales needed a CRM pipeline fed by the quotes already issued in Axiom, without duplicates or manual re-keying.
What we did
PeakBeyond™ built a scheduled Axiom export of issued quotes with duplicate flags for Pipedrive import, helped configure pipelines and ownership, built a lab-report macro, and set up read-only AI access to the database for troubleshooting.
The result
The Pipedrive integration was live in July 2026.
2023
Platform assessment
The challenge
A heavily customized Magento site faced a costly upgrade and search visibility problems.
What we did
PeakBeyond™ reviewed the upgrade estimate, extensions, legacy modules, redirects and analytics.