Case study

Primitives by Kathy

Commerce consulting, a new B2C BigCommerce site and warehouse advisory

Giftware and home-decor wholesaler and retailer

8+years working together since 2018
3projects
7platforms & systems
2partners coordinated

Primitives by Kathy runs wholesale and retail on Counterpoint. PeakBeyond™ has advised it on warehouse systems and Counterpoint, audited a new website launch, and launched a new B2C BigCommerce site for the holiday season.

Thanks always for your wisdom and support.

Michael ShapiroPrimitives by Kathy

How PeakBeyond™ connects Primitives by Kathy

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting Primitives by Kathy

NCR Counterpoint

Platforms

Systems

Services

Commerce consulting, WMS advisory, SEO launch audit, New site launch, Security

Worked alongside

The work

October – November 2020
B2C BigCommerce site in time for the holidays
The challenge
Primitives by Kathy wanted a new consumer site live quickly, with orders going into Counterpoint.
What we did
PeakBeyond™ designed the approach — BigCommerce with orders inserted into a separate Counterpoint store — prepared the product import, advised on tax and payment capture and ran the integration rollout.
The result
The new site was taking orders in November 2020.
2019
New website launch SEO audit
The challenge
A preview of the new website showed redirect, URL and link problems.
What we did
PeakBeyond™ crawled the site, listed missing redirects and problem URLs, and worked with the SEO contact and developer on the fixes.
2018 – 2023
Counterpoint and warehouse advisory
The challenge
Inventory, backorder and receiving issues and a possible warehouse system needed expert guidance.
What we did
PeakBeyond™ ran ongoing consulting on warehouse options, Counterpoint customization and inventory investigations, and added security headers to the site.