Case study

Plaza Artist Materials & Picture Framing

Magento 2, curbside pickup and a Hyvä storefront for a multi-store retailer

Multi-store art supply and picture framing retailer with an online shop

Visit Plaza Artist Materials & Picture Framing ↗

7+years working together since 2019
5projects
15platforms & systems
5partners coordinated

Plaza Art runs several stores and a large online catalog on Counterpoint. PeakBeyond™ led its move to Magento 2 with a rebuilt Counterpoint integration, made store pickup work during 2020, and has provided weekly technical leadership since.

How PeakBeyond™ connects Plaza Artist Materials & Picture Framing

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting Plaza Artist Materials & Picture Framing

Magento 2
Magento 1
Walmart
NCR Counterpoint
Retail Dimensions CPIce
Searchspring
M2E Pro

+ 3 more below

Platforms

Systems

Services

Replatforming, Integration, Store pickup, Search, SEO, Ongoing commerce consulting

Worked alongside

The work

August 2025 – January 2026
Marketplace fulfillment, privacy and gift card reliability
The challenge
Growing Amazon and Walmart orders needed ship-by dates and timely inventory, the site needed a cookie consent banner and locked-down email sending, and some gift card orders failed or were duplicated.
What we did
PeakBeyond™ planned a direct marketplace-to-ShipWorks flow with shipping data written back to Counterpoint, added ship-by dates to pick tickets, set up a separate marketplace inventory feed, upgraded M2E Pro, cleaned up email DNS records, added a minimal cookie consent bar, and traced the duplicate gift card orders to caching.
March – April 2025
Post-launch cart, checkout and speed improvements
The challenge
After the Hyvä launch, the cart and mini-cart were hard to use and third-party scripts slowed pages.
What we did
PeakBeyond™ led a redesign of the cart and checkout — an expanded order summary, quantity buttons, a tighter mini-cart and accessible colors — delayed third-party scripts until user interaction, and deployed security patches.
2024 – 2025
Magento 2.4.7, Hyvä and SEO
The challenge
Imports slowed after the upgrade, and Plaza wanted a faster storefront, SEO-friendly parent product pages and consolidated redirects.
What we did
PeakBeyond™ fixed import performance, prepared the category data for the Hyvä build — grouped parent and child product pages with filters, new navigation and an FAQ extension — onboarded the new environment, consolidated redirects, ran SEO audits and added brand data to rich snippets.
The result
The Hyvä storefront went live in February 2025.
2020
Curbside and in-store pickup
The challenge
Pickup had to work at checkout, and orders and gift cards had to sync correctly with Counterpoint.
What we did
PeakBeyond™ fixed pickup filters, gave the team self-service reindex steps, specified the ship-from logic for pickup orders and worked integration and payment issues through with the vendors.
The result
The integration was running reliably by December 2020.
July 2019 – 2020
Magento 1 to Magento 2 with Counterpoint
The challenge
The move had to keep a very large catalog, gift cards and the Counterpoint link that sends web orders to the stores — and choose a theme, import tool, search and payment gateway.
What we did
PeakBeyond™ scoped and managed the build: theme, import tooling, data migration, performance fixes and search, a new Counterpoint integration partner and a payment gateway recommendation.
The result
The Magento 2 store went live and added Google Pay, Apple Pay and Venmo in 2020.