Case study

Marmi Shoes

Three storefronts on one Magento platform, with scalable hosting

Women's footwear retailer with stores and three online storefronts (Marmi, Vaneli and Shoe Rack)

2+years working together since 2024
5projects
13platforms & systems
5partners coordinated

Marmi runs three storefronts — Marmi, Vaneli and Shoe Rack — from one Magento catalog tied to Counterpoint. PeakBeyond™ acts as its e-commerce technical lead: moving hosting, launching the Vaneli storefront, upgrading Magento on scalable AWS hosting, and keeping coupons, tracking and marketing opt-ins in step with Counterpoint.

We've had an E-commerce website for 5+ years and it wasn't until we teamed up with PeakBeyond™ that we really started optimizing our E-Commerce channel. What I love most is their vast knowledge on all things E-commerce. Our sales volume would not be where it is today without the help of PeakBeyond™, and I couldn't wish for anything more from a partner.

Lawrence RoosMarmi Shoes

How PeakBeyond™ connects Marmi Shoes

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting Marmi Shoes

Magento 2
NCR Counterpoint
Retail Dimensions CPIce
Mailchimp Transactional
NCR Secure Pay
Google Merchant Center

+ 1 more below

Platforms

Systems

Services

Hosting migration, Platform upgrade, Multi-store commerce, Integration, SEO and feeds, Privacy compliance, Ongoing commerce consulting

Worked alongside

The work

April – September 2026
Checkout accuracy, privacy and new channels
The challenge
Address errors caused manual order fixes, chargeback risk was rising, cookie consent had to hold back tags until visitors agreed, and ads in ChatGPT were a new channel to test.
What we did
PeakBeyond™ added address autocomplete and a front-end address verifier on all three sites, made checkout save the billing address automatically, evaluated a fraud-scoring extension, set up a small ChatGPT ads test, and audited the new cookie consent banner, sending the gaps it found to the developers.
The result
The address verifier was working correctly across all three sites in August 2026.
September 2025 – 2026
Magento upgrade and scalable AWS hosting
The challenge
The store needed the latest Magento version and security patches before the holidays, on hosting that could scale up for launches and Cyber Monday instead of a fixed server.
What we did
PeakBeyond™ sized the scalable AWS environment with JetRails. Helix upgraded Magento on a new server, and PeakBeyond™ reconnected the Counterpoint integration with key-based file transfer and the search integration, tested and cut over — giving the Marmi team performance dashboards, alerts and the ability to scale up for promotions.
August 2025 – July 2026
SEO, feeds and search across three storefronts
The challenge
Vaneli had no product feed of its own, and filtered URLs and category names were diluting SEO across the shared catalog.
What we did
PeakBeyond™ built a separate Merchant Center feed for Vaneli, worked with Fast Simon on sync and multi-store fixes, created permanent SEO landing categories, added SEO names that override page headings without breaking Counterpoint category mapping, standardized URLs and proposed robots rules for filtered pages.
May 2025 – June 2026
Counterpoint integration: coupons, tracking and marketing opt-ins
The challenge
Web coupons and discounts weren't reaching Counterpoint correctly, tracking numbers needed to flow back to Magento, and email and SMS opt-ins — including those captured in store — had to sync with Klaviyo.
What we did
With Retail Dimensions, PeakBeyond™ imported coupons as line items mapped to Counterpoint items, fixed the discount calculation, ran end-to-end card tests and investigated the tracking import. With Mainspring, we defined two-way Klaviyo opt-in and opt-out fields with timestamps, including in-store SMS opt-ins.
May – August 2024
New hosting, a refreshed Marmi storefront and the Vaneli launch
The challenge
Marmi needed faster, more dependable hosting and a modern storefront, with Vaneli to follow on the same platform.
What we did
PeakBeyond™ moved the Magento store to JetRails, relaunched the Marmi front end on the new infrastructure with product card, search and clearance fixes, mapped Counterpoint product data to color-family filters, and kicked off the Vaneli storefront on the same Magento backend.