Case study

Lettermen Sports

Two storefronts, RFID and team orders — all in Counterpoint

Sporting goods and team apparel retailer specializing in hockey and custom team gear

6+years working together since 2020
6projects
10platforms & systems
4partners coordinated

Lettermen Sports sells custom team gear online and in store. PeakBeyond™ has connected its Magento and Shopify storefronts, RFID inventory, vendor catalogs, team uniform orders and loyalty program to Counterpoint, and keeps the stores secure and running.

How PeakBeyond™ connects Lettermen Sports

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting Lettermen Sports

Magento 2
NCR Counterpoint
Retail Dimensions CPIce
Senitron RFID
Team Uniform Orders
FileMaker
Meta commerce catalog

Platforms

Systems

Services

Integration design, Multi-store commerce, Catalog automation, RFID and inventory, Loyalty, Security, Ongoing commerce consulting

Worked alongside

The work

2024 – 2026
Vendor catalogs, item creation and inventory automation
The challenge
Thousands of vendor style, color and size combinations had to become gridded Counterpoint items and Magento products with the right colors, model stock and availability.
What we did
PeakBeyond™ built vendor catalog lookups and color mapping tables, created items on the fly from catalog lookups, displayed vendor catalog availability online, set up nightly image and tiered-pricing exports, and cleaned up model stock against the vendor catalog.
September 2024 – 2026
Order imports, backorders and loyalty in Counterpoint
The challenge
Imported team uniform and web orders with deposits and backorders left inventory commitments wrong and releases stuck, and customers needed to move between loyalty programs automatically.
What we did
PeakBeyond™ reworked the team uniform order import — payment lines, account charges, unit prices and line sequencing — recalculated commitments, moved release timing, and built loyalty program tracking with scheduled transitions, point boosts, expiry dates and automated reports.
April – September 2024
Second storefront on Shopify, connected to Counterpoint
The challenge
Lettermen sells custom gear on a separate Shopify store alongside its Magento site, and those orders — including personalization options for items with no matching Counterpoint item — had to flow into Counterpoint with the right tax and descriptions.
What we did
PeakBeyond™ worked with Retail Dimensions on a second-site integration for Shopify — importing unmatched custom items against a generic item, passing personalization options through, reviewing tax settings on both sides — and tested product option data end to end.
The result
Shopify product options imported correctly into Counterpoint (September 2024).
2025 – present
Production workflow, social commerce and platform support
The challenge
The team needed its production system connected to the store, a clean social commerce catalog, custom-product fixes, protection from attacks, and advice on where the platform goes next.
What we did
PeakBeyond™ supported Lettermen's FileMaker production dashboard and decoration pricing grids linked to Magento, set up the Meta catalog feed with a simplified color attribute, updated product upload procedures, managed custom-product changes with the developer, worked with the host on malware and bot protection, and is advising on a lighter future platform with version control and read-only data access for AI tools.
2021 – 2023
RFID inventory and team uniform order integrations
The challenge
Team uniform orders were keyed separately from Counterpoint, and RFID inventory counts had to reach the POS.
What we did
PeakBeyond™ designed a team uniform order import through the vendor's API — mapping order and personalization fields — and brought the RFID inventory download into Counterpoint for every location.
The result
The RFID download worked for each location, and the first phase of the order import was completed in 2022.
2020 – 2021
Customer data sync for marketing and loyalty
The challenge
Lettermen wanted richer customer data in Klaviyo and loyalty points that follow customers between the website and the stores.
What we did
PeakBeyond™ worked with Lettermen's IT lead and vendors on the customer import, scheduling and name mapping, and fixed scheduled jobs after hosting changes.
The result
The hourly customer import ran reliably.