Case study

Kelli's Gift Shop Suppliers

Years of B2B commerce on Magento and Counterpoint

B2B supplier of gift shop merchandise and candy in Texas

8+years working together since 2018
5projects
9platforms & systems
3partners coordinated

Kelli's sells to gift shops through a B2B store with customer-specific pricing from Counterpoint. PeakBeyond™ led its move to Magento 2, tuned performance and search, and delivered a Magento 2.4.7 upgrade on new hosting.

How PeakBeyond™ connects Kelli's Gift Shop Suppliers

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting Kelli's Gift Shop Suppliers

Magento 2
NCR Counterpoint
Retail Dimensions CPIce
Searchspring
MariaDB
Sansec Shield

Platforms

Magento 2 website (opens in a new tab)

Systems

Services

B2B commerce, Replatforming, Performance, Platform upgrades, Ongoing commerce consulting, Security

Worked alongside

The work

2025 – 2026
Magento 2.4.7 upgrade on new hosting
The challenge
The platform needed a major upgrade and a new server, and heavy database jobs slowed in the new environment.
What we did
PeakBeyond™ planned the upgrade, moved the Counterpoint integration to the new web server, coordinated end-to-end test orders and a weekend go-live, tuned the cache warmer, then benchmarked the database and had it moved to MariaDB.
The result
The upgrade went live in March 2026, the client reported Lighthouse performance scores of 97–98 on the upgraded site, and database operations ran significantly faster after the change.
November 2025 – May 2026
Firewall, Cloudflare and DNS security
The challenge
The move to new servers meant redoing firewall rules and allow-lists for every integration while urgent Magento patches kept arriving, and bots were invalidating the cache on a DNS setup the client didn't control.
What we did
PeakBeyond™ mapped traffic with the client's IT, trimmed the allow-lists to what each integration needs, pointed integrations at hostnames instead of fixed addresses, added malware blocking with the host, and helped Kelli's move DNS and firewall rules to its own Cloudflare account with bot management and DNSSEC.
October – December 2025
Order data clean-up
The challenge
Duplicate ticket numbers and years of archived orders were disrupting order imports and slowing the admin.
What we did
PeakBeyond™ renumbered older orders so numbers are unique, removed long-archived orders, found duplicate customer accounts for merging, and worked with the integration partner on status-update failures.
2019 – 2021
Performance and search
The challenge
The site needed faster response times, reliable scheduled jobs and better B2B search, plus an upgrade.
What we did
PeakBeyond™ tested and tuned caching, trimmed unused modules and jobs, evaluated and implemented new search, and coordinated the infrastructure move and Magento upgrade.
The result
Time to first byte dropped to about 0.1 seconds with Varnish, from 0.4 seconds.
April 2018 – January 2019
B2B store on Magento 2 with Counterpoint
The challenge
Kelli's needed its B2B store on Magento 2 with customers, customer-specific pricing, order history and web orders in sync with Counterpoint.
What we did
PeakBeyond™ scoped and led the build with the development and integration partners — customer attributes, ticket history, customer pricing and custom order data.
The result
The Magento 2 store launched in January 2019.