Case study

Collin Street Bakery

A multi-site Magento 2 build for every web, phone and mail order

Texas bakery selling fruitcakes and gifts direct to consumers online, by phone and by mail

7+years working together since 2019
3projects
11platforms & systems
3partners coordinated

Collin Street Bakery wanted one Magento 2 platform for all of its orders — web, call center, mail and phone — across three storefronts, with multi-address gift shipping and its AS400 back office. PeakBeyond™ led the build, moved hosting ahead of the holidays and managed its development for four years.

How PeakBeyond™ connects Collin Street Bakery

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting Collin Street Bakery

Magento 2
Google Tag Manager
AS400
Braintree
Loqate

Platforms

Magento 2 website (opens in a new tab)

Systems

Services

Replatforming, Multi-site commerce, Vendor selection, Hosting migration, Development management

Worked alongside

The work

June 2019 – May 2020
Magento 2 multi-site build
The challenge
The new platform had to handle every order channel across three storefronts, with multi-address gift shipping, gift cards, fraud screening and the AS400 back office.
What we did
PeakBeyond™ led discovery, design and weekly delivery, selected and licensed the extensions, managed development through UAT, ran shipping, fraud and payment vendor reviews, and handled redirects, SEO metadata, analytics and email before launch.
The result
The new Magento 2 site launched in May 2020.
June – July 2020
Hosting move before the holidays
The challenge
Checkout errors on the original cloud setup put the holiday season at risk.
What we did
PeakBeyond™ planned and tested the move to managed Magento hosting, including transactional email and DNS.
The result
The site moved in July 2020 and stayed on the new host for years.
2020 – 2023
Enhancements and a clean handover
The challenge
A steady stream of checkout, tracking, loyalty and performance improvements needed scoping and delivery.
What we did
PeakBeyond™ wrote and scoped the enhancement task lists, managed developers, reviewed checkout UX, fixed email sync and recommended database changes for performance — then documented deployment and handed over cleanly when Collin Street moved development to another firm.