Case study

All Backyard Fun

Speed, checkout and integrations for an outdoor living retailer

Colorado-based online retailer of fire pits, outdoor furniture and backyard products

5+years working together since 2021
2projects
7platforms & systems
4partners coordinated

All Backyard Fun's Magento 2 store needed to be faster to sell well. PeakBeyond™ diagnosed performance across checkout, search and page assets and gave its marketing team technical direction on every change.

How PeakBeyond™ connects All Backyard Fun

PeakBeyond™ at the center, connected to every platform and system in the business.

PeakBeyond™connecting All Backyard Fun

Magento 2
Bolt
GTmetrix

Platforms

Magento 2 website (opens in a new tab)

Systems

Services

Performance, Checkout, Integration, Ongoing commerce consulting

Worked alongside

The work

2021 – 2023
Site speed and conversion
The challenge
Low speed scores were holding sales back, driven by checkout overhead, heavy homepage assets and catalog changes.
What we did
PeakBeyond™ ran performance diagnostics and worked with the checkout, search, hosting and acceleration vendors on overhead, asset weight, image loading and lazy loading.
The result
When speed improved, the client reported the site finally hitting the sales numbers it should.
2021 – 2022
Operations and integrations
The challenge
A small marketing team ran catalog, content and integrations and needed technical direction.
What we did
PeakBeyond™ set up bulk image and product imports, advised on page templates and custom options, directed extension installs and tracked priority fixes from staging to production.